In this project I worked with updating the current visual identity to better handle demands of readability when printing and more complementing colors for graphic illustrations.
I worked in iterations and developed alternative proposals for new colors and fonts that I made test prints and test graphics with. I also made mock design of the company logo with the new color. I discussed the proposals with a marketing manager and demonstrated my work the CEO. When my work was approved I then updated the company's documentation of the visual identity and presented my work for the entire company and how to use the new font and colors with examples.
I worked in iterations and developed alternative proposals for new colors and fonts that I made test prints and test graphics with. I also made mock design of the company logo with the new color. I discussed the proposals with a marketing manager and demonstrated my work the CEO. When my work was approved I then updated the company's documentation of the visual identity and presented my work for the entire company and how to use the new font and colors with examples.
Example of documentation and the process
