The method we used to improve how the user discovers content was initiated with qualitative user interviews where we interviewed 8 of the app's current users to find out how they use the product today and also how they use similar products.
Based on the qualitative interviews user scenarios were developed and hypothesis where made. These scenarios became the groundworks for prototypes and sketches in Adobe XD.
To validate our hypothesis, we conducted a qualititative research by using Usability Hub with 151 users in a web survey. The surveys goal was to find out how the users discover digital content and especially media content. We developed profiles for four types of users based on technical experience and how new the user was to the SR app. We also did user testing of alternative designs.
Based on the results from qualitative and quantitative research a proposal for a new design on start page, search page and the player-page was suggested. See video below for a demonstration of the new design proposal.